There’s a New Look at Olney Theatre Center by Heather Latiri

Last night, to honor its 75th Anniversary Season, Olney Theatre Center unveiled it’s new logo and branding.

The new identity and branding of the Olney Theatre Center coincides with the institution’s 75th anniversary and the arrival of Martin Platt as Artistic Director. “‘Our new logo and branding, so beautifully developed by our friends at AKA, shows Olney Theatre Center looking to the future while celebrating its storied 75 year history. We’ve added a bit of color and a bit of excitement to our look,” Platt said.

Further distilling the logo (O!) serves as a recognizable and versatile branding element. Developing cohesive branding across all communications will make Olney Theatre Center’s presence in the DC.-area market more visible than ever before. This new identity looks boldly to the future of this historic institution.

Olney Theatre Center’s 2013 season brochure cover dons the slogan “Maryland’s newest theatre is also Maryland’s oldest theatre!” which captures the institution’s commitment in reinvigorating its season, as well as new initiatives in music presentation and other special events to come. Olney Theatre Center will continue to work with aka NYC throughout the year as they work to rebrand their national touring company, National Players.

About Olney Theatre Center
Olney Theatre Center is a 75-year-old professional, award-winning, nonprofit, Equity theatre. Located just north of Washington, D.C. in arts-rich Montgomery County, Maryland, Olney Theatre Center offers a diverse array of professional productions year-round. One of two State Theatres of Maryland, Olney Theatre Center is situated on 14 acres in the heart of the beautiful Washington-Baltimore-Frederick “triangle,” within easy access of all three cities.

About the National Players
Established in 1949 and based at Olney Theatre Center since 1953, National Players is America’s longest-running touring company. Founded on the principle of working with communities that have limited access to live theatre, National Players is comprised of professional young actors who travel across the country each year performing two plays in repertory- one Shakespeare and one additional classic. National Players also acts as an educational ambassador, teaching theatre-related courses to students of all ages and backgrounds. Though it travels thousands of miles and serves tens of thousands each year, National Players always comes home to Olney, Maryland.

Olney Theatre Center’s Artistic Director Martin Platt.

About aka
This management-owned, independent agency has been operating since 1995. With offices in the U.S., UK, and Australia, aka has over 180 of the industry’s best minds delivering creative, strategic, innovative and insightful marketing and advertising solutions to the entertainment industry worldwide.

aka NYC was established as a consultancy in 2008 in response to our clients’ requests for integrated campaign strategy and fulfillment on Broadway productions being handled by multiple agencies. In the summer of 2010, we expanded our offering to include media, marketing and partnerships, digital, creative, research, box office and ticketing, and cross-platform campaign management. Current and recent clients include Matilda The MusicalSpider-Man Turn Off the DarkRock of AgesMemphis,Billy ElliotJerusalem and The Anarchist.

The aka team is results-driven, creative, dedicated and experienced. Our unique, integrated, and sales focused approach enables us to deliver more effective campaigns, provide greater value to our clients and, most importantly, sell more tickets!

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