As Wicked the Musical continues to break records in its 21st anniversary on Broadway, a new report shows that the movie adaptation, starring Ariana Grande-Butera as Galinda and Cythia Erivo as Elphaba, has launched Wicked as the most popular Broadway show in NYC. According to ticketing technology company Victory Live, which evaluates sales data across the secondary market, Wicked the Musical has become the highest demand ticket on Broadway.
Tickets to Wicked are currently selling at $312 per ticket on average (not including fees), since the movie was released on November 22, surpassing the sales of Hamilton on Broadway, priced at an average of $280 per ticket. And the ticket demand continues to rise. This past week’s sales reached an all-time high of $338 per ticket for Wicked. During the same week last year, tickets to the show were selling on the secondary market for only $166 per ticket.
The year-by-year comparison chart below illustrates the trend, showcasing how Wicked has captured renewed attention and demand, as fans flock to see the live show that inspired the movie.
Wicked the Musical plays an open-ended run at the Gershwin Theatre, 222 West 51st Street, NYC. For tickets (priced at $160.50-527.50, including fees), go online.
